Growth insights, reports, and news for you
Latest posts
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Creating personalized customer experiences with conversational marketing
Jonathan Copulsky explains why conversational marketing is destined to become a top digital priority for B2B marketers and offers tips for getting started.
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Keeping Up with Digital Transformation: New Data for Marketers
As B2B marketers shift ever more resources toward positioning themselves as leaders in digital transformation, keeping up with the actual state of the market is essential.
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Using Thought Leadership to Engage the C-Suite
Momentum ITSMA provides 5 ways in which the most effective thought leadership programs stand apart in building executive engagement for marketing and sales success.
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A strategy for ABM partnerships
Planning to work with a strategic alliance partner to develop an ABM plan for one of your key accounts? Consider these things before you get started...
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Three Paths to Marketing Transformation
Generally B2B marketing organizations are taking one of three paths to marketing transformation: random acts, methodical and steady, or big bang.
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The rise of the third R: Relationships
Momentum ITSMA’s 2018 State of the Marketing Profession: The year of relationships. Marketing that is more targeted, tailored, and personal.
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Updating the four Ps of content marketing
Momentum ITSMA rolled out the new four Ps of content marketing last year: Personalized, Proactive, Peer Influenced, and Proven. This study proves the four Ps are more necessary now than ever...
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2018 marketing budgets and priorities? Benchmark with the best
Momentum ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.
