Kyndryl: The born first ABM business

  • 08 Nov 2023

Alisha Lyndon

At Kyndryl, ABM isn't just a strategy; it's in the organization's DNA. Andrew explains how their unique cultural approach is all about placing strategic clients at the heart of their marketing function. Discover how Kyndryl's restless, empathetic, and devoted values drive their ABM strategy and deliver growth in high-value accounts.

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Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.

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Alisha Lyndon