Infosys: Why people are the key to ABM success
Infosys's Navin Rammohan explains why hiring for attitude and diverse experience is key when building a successful ABM team
For Navin Rammohan, Vice President of Segment Head Marketing at Infosys, hiring for attitude, the ability to learn, and multidisciplinary experience has been far more fruitful when building a robust and successful ABM team. Listen to Navin discuss how a Centre of Excellence focused on learning and development has transformed the marketing organisation, and why it’s time to start being a problem finder instead of a problem solver.
More in
-
Workhuman: Earning a seat at the executive table
In this episode we explore the strategies that established marketing as a key driver of growth to secure a seat at the executive table.
-
It's time to Rethink ABM
In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors.
-
Why key account growth should be about creating a win/win
Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences.