FireEye: The role of tech in ABM programs
Navigating through the martech stack and applying tech to ABM with FireEye's Marlowe Fenne...
In this episode we're joined by Marlowe Fenne, Head of ABM at FireEye and former Account-Based Marketing leader at Cisco, to navigate through the martech stack and look at how successful programs are applying tech to ABM.
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KPMG: The blueprint for high-touch, high-impact ABM
In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.
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EY: Scaling ABM for global impact
How can professional services firms scale ABM while maintaining deep client engagement and delivering measurable commercial impact? Oli Hammans and Gabriella Sellers share EY’s approach – smart prioritization, collaboration, and a relentless client-centric focus.
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Autodesk: Reinventing relationships with the power of ABM
In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.