FireEye: The role of tech in ABM programs
Navigating through the martech stack and applying tech to ABM with FireEye's Marlowe Fenne...
In this episode we're joined by Marlowe Fenne, Head of ABM at FireEye and former account-based marketing leader at Cisco, to navigate through the martech stack and look at how successful programs are applying tech to ABM.
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ABM program leaders discuss scaling their ABM programs: Some of the highlights will surprise you
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