Becoming an ABM rock star
Senior Director of Modern Marketing at Oracle discusses how Oracle are closing the skill gap, training and enabling marketeers in account-based marketing.
In this episode we hear from Kelvin Gee, Senior Director of Modern Marketing at Oracle to discuss how Oracle are closing the skill gap, training and enabling marketeers in account-based marketing.
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Highlights from Rethink ABM – London
Over 100 senior marketers came together at the event of the year to challenge the status quo, unlearn to outperform, and redefine the future of ABM.
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Workhuman: Earning a seat at the executive table
In this episode we explore the strategies that established marketing as a key driver of growth to secure a seat at the executive table.
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ABM program leaders discuss scaling their ABM programs: Some of the highlights will surprise you
The topic of ABM program scaling continues to be front and center for ABM Leaders in 2024.