Executive Marketing is on the rise but what advantages does it bring and why are marketeers starting to prioritise it? Samara Donald, Head of Global Executive Marketing at AWS, explains why in this edition of the Account-Based Marketing podcast. She provides some key insights into the process she goes through – as well as some great tips on how best to go about it.
In this ABM podcast, Katherine Lucas, Head of Platform Marketing at State Street, shared her journey of creating State Street AlphaSM, the game-changing proposition that created a new industry standard.
With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer