SAP: Setting up a global ABM Program
Where to start in setting up a global ABM function and establishing a group-wide centre of excellence...
by Alisha Lyndon
August 13, 2020
Danny Nail, Senior Director at SAP joins us to discuss setting up a global account-based marketing function and establishing a group-wide centre of excellence.
Finastra: Building a global ABM program in a pandemic
Finastra's Global ABM Lead discusses balancing building a centralised ABM program while still empower field and regional teams.
How do I introduce ABM into my B2B strategy?
With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer
Averting the skills gap
How marketing enablement can upskill your ABM team to power your growth agenda. There is a skills gap in marketing – a big one. And this is being felt particularly acutely in the enterprise space.