Finastra: Building a global ABM program in a pandemic
Finastra's Global ABM Lead discusses balancing building a centralised ABM program while still empower field and regional teams.
August 2021
Podcast
Account-Based Growth
SAP: Setting up a global ABM Program
Alisha Lyndon
August 13, 2020
Where to start in setting up a global ABM function and establishing a group-wide centre of excellence...
Danny Nail, Senior Director at SAP joins us to discuss setting up a global account-based marketing function and establishing a group-wide centre of excellence.
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