Oracle: ABM + Customer obsession
The evolution of Oracle's Account-Based Marketing program a decade on...
by Alisha Lyndon
August 13, 2020
In this episode we’re joined by Andrew Court, Senior Director of Cloud Transformation & Innovation at Oracle, to explore how Oracle have advanced their account-based marketing program a decade on, to include the post purchase journey, building advocacy and customer communities
Sales enablement for 2021
Sales enablement has emerged as one of the hottest topics of 2021 and it isn’t hard to see why. That means it is more crucial than ever that your sales teams are equipped with the right tools and information to fully understand their buyers’ industry, challenges and goals.
Do we still need enterprise sales teams?
With both buyer and seller teams working remotely in a virtual world, and with so many parts of the buying process now automated, the landscape of enterprise sales today is unrecognisable to that of a decade ago.