Hewlett Packard Enterprise: What’s brand got to do with it?
ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance.
Podcast
Account based marketing
Alisha Lyndon
February 8, 2024
Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.
Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art. In this podcast, Janis Fratamico, former Head of Brand Experience at BNY Mellon, explains why forward thinking will make customers ambassadors for your brand.
ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance.
Podcast
In the world of ABM and alliances, there’s a clear mantra: one team, one strategy, one goal. In our latest ABM podcast, Pooja Golechha, Senior Manager Partner Marketing and Account-Based Marketing at Pega, explains why uniting from day one creates a robust foundation for success.
Podcast
To celebrate the launch of Alisha Lyndon's book, The ABM Effect, she's joined by contributor and best-selling author, Don Peppers, on our latest podcast.
Podcast