Baker Hughes: Balancing short-term and long-term growth
Ryan Almond, Global ABM Leader at Baker Hughes, joins us for a discussion around balancing short and long term strategy
by Alisha Lyndon
August 12, 2020
In this episode we’re joined by Ryan Almond, Global ABM Leader at Baker Hughes, to discuss the importance of understanding short-term needs and knowing how this plays into a medium-to-long-term strategy.
Consistency beats intensity
Momentum ITSMA's Robert Hollier shares his thoughts on how consistency beats intensity in B2B marketing, based on the latest wave of our Customer Buying Index™.
The enterprise buying team: who’s on it and how to communicate with them
If there is one finding from the latest wave of our CBX™ that has resonated more than any other, it's this: the average size of a buying team for a $3m+ technology investment is 14 people. Find out who is buying and how to communicate with them.
How to remain aligned to a rapidly changing Financial Services environment
The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation?