Consistency beats intensity
Momentum ITSMA's Robert Hollier shares his thoughts on how consistency beats intensity in B2B marketing, based on the latest wave of our Customer Buying Index™.
November 2020
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Actionable Insights
Baker Hughes: Balancing short-term and long-term growth
Alisha Lyndon
August 12, 2020
Ryan Almond, Global ABM Leader at Baker Hughes, joins us for a discussion around balancing short and long term strategy
In this episode we’re joined by Ryan Almond, Global ABM Leader at Baker Hughes, to discuss the importance of understanding short-term needs and knowing how this plays into a medium-to-long-term strategy.
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