Accenture: Success with pursuit-based marketing
Stephanie Winters McConnell, Managing Director, Marketing + Communications - Global Sales and Strategic Accounts, explains Accenture’s venture into pursuit-based marketing.
by Alisha Lyndon
October 19, 2022
Stephanie Winters McConnell, Managing Director, Marketing + Communications - Global Sales and Strategic Accounts, explains Accenture’s venture into pursuit-based marketing, why it goes hand-in-hand with account-based marketing, and why the core to every good pursuit is messaging. Stephanie also tells us about her work with Connections to Success, an organization that helps ex-offenders re-enter the workplace with confidence.
Salesforce: Best practices for driving revenue growth
Tiffani Bova, author and global growth and innovation evangelist at Salesforce, joined us for an episode of the ABM podcast and shared her thoughts on why all marketers should sit in on sales conversations if they want to show they truly care about the customer.
AKAM: Getting key account management right
Diana Woodburn, Chairman of the Association for Key Account Management, shares her insights about Key Account Management (AKAM) which she has learnt from over 20 years in the field.
Building the Marketing Engine to power growth for a $19B Start-up
Kyndryl’s Chief Marketing Officer for the Americas, describes the challenge of assembling a new team, pivoting to an account-based growth strategy, and fine-tuning their cultural values.