Marketing Excellence Award Winners 2022
Winners were announced on October 25 during our Awards Ceremony and the celebration for this year’s award winners will continue throughout the Marketing Vision conference.
News
marketing excellence awards
Momentum ITSMA Staff
February 21, 2023
2023 Marketing Excellence Awards recognizes programs that demonstrate market insight, innovative marketing, and business impact with strategic B2B marketing.
This year’s award categories include Account-Based Marketing, Driving Strategic Growth, Customer Research, Enabling Sales, Strengthening Executive Engagement, and Thought Leadership, as well as special awards for best SMB organizations. The submission deadline is May 5, 2023.
This year, the program honors standout performance in eight strategic and critical aspects of B2B marketing, with a special focus on growth and innovation with high-value services and solutions. In recognition of the increasing prominence of Account-Based Marketing (ABM) throughout the B2B marketing world, this year’s program includes two new ABM categories, along with six other areas of marketing impact.
“In times of economic pressure, senior marketers are really rising to the challenge by adopting strategic approaches to marketing programs, to drive sustained growth,” said Alisha Lyndon, CEO of Momentum ITSMA. “Our research shows there’s a great air of optimism and a notable investment in growth. We’re so impressed with the resilience and strategic thinking marketers have applied to seize the moment and expand their market share. For this year’s awards, we’re excited to expand our number of categories to further reward and showcase the aspirational focus, approach, and talent of marketers achieving growth in volatile times.”
The industry leading awards for growth through excellence are now in the 26th year of recognizing the very best in innovative programs – those that demonstrate deep market insight, creative approaches, and substantial business impact across the most important aspects of strategic B2B marketing. Last year’s winners included: Tata Communications, Salesforce, Persistent Systems, Verizon Business, TCS, ServiceNow, Tech Mahindra, IBM, Ericsson, O2 Business, Avanade, Infosys Cobalt, Kyndryl, Epcon Franchising, and Bombora.
The deadline for submissions is May 5, 2023.
The Momentum ITSMA Marketing Excellence Awards program is open to all companies that market and sell technology, telecom, professional services, and/or business services or solutions. Small and medium-sized businesses are especially encouraged to apply.
Momentum ITSMA awards two winners in each category:
In addition to the two winners in each category, Momentum ITSMA will award two winners from small and medium-sized businesses. These awards will go to the strongest submissions from two companies with less than $500 million in annual revenue, regardless of category.
Momentum ITSMA will announce the winners at a special awards ceremony on November 14, 2023, during the Annual Marketing Vision Conference, which runs from November 13-15 at the Revere Hotel in Boston, MA.
Visit momentumitsma.com/marketing-excellence-awards/ for detailed information, submission guidelines, and access to our online award submission portal.
We are Momentum ITSMA – a world-leading B2B growth consultancy and analyst firm. As pioneers of Account-Based Marketing (ABM), we enable you to embed a customer-first mindset, truly understand your markets, and build the right capabilities.