Momentum ITSMA Thought Leadership Benchmark Report

This report is designed to help marketers identify the strengths and weaknesses in their organization’s thought leadership strategy, development, and engagement. The findings, based on a survey of hundreds of thought leadership practitioners across technology, financial, and professional services organizations, provide a guide to designing a thought leadership program that drives success in your most valued accounts.

Rethinking ABM: Outperforming the Market in the World of AI

  • #1

    B2B marketing priority in 2023 (third year in a row) 

  • 30%

    of the 2023 marketing budget dedicated to ABM

  • 66%

    Plan to increase ABM spending in 2024