Momentum ITSMA Thought Leadership Benchmark Report
This report is designed to help marketers identify the strengths and weaknesses in their organization’s thought leadership strategy, development, and engagement. The findings, based on a survey of hundreds of thought leadership practitioners across technology, financial, and professional services organizations, provide a guide to designing a thought leadership program that drives success in your most valued accounts.
Rethinking ABM: Outperforming the Market in the World of AI
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#1
B2B marketing priority in 2023 (third year in a row)
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30%
of the 2023 marketing budget dedicated to ABM
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66%
Plan to increase ABM spending in 2024
Thought Leadership Benchmark Report
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Fewer, bigger, better: How to make thought leadership go further
Thought leadership experts from PwC and international law firm Simmons & Simmons share their advice on getting the most from your content without increasing your budget or resources.
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Are you a thought leader or a thought lagger?
Discover the strategic power of effective thought leadership with the Momentum ITSMA 2024 Thought Leadership Benchmark Report. This comprehensive study provides insights from over 400 global practitioners, highlighting how top performers in thought leadership are driving organizational success and setting the benchmarks for tomorrow.
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The Value of B2B Thought Leadership Survey 2023: Be a voice, not an echo – how surveys hold sway with the C-suite
Not producing thought leadership simply isn’t an option. But the million-dollar question is: does yours compel your target audience to take action?