thought leadership
Mark Wellings
July 13, 2023
Not producing thought leadership simply isn’t an option. But the million-dollar question is: does yours compel your target audience to take action?
Insights, actions, and help are the key ingredients to valuable thought leadership. It influences buyer confidence, decision-making, and trust. As business leaders strive to understand their customers better, determine effective strategies, and seek guidance in implementing solutions, supply and demand for high-quality thought leadership is on the increase.
Over half of the executives we surveyed said it’s critical when assessing potential advisors. How can you position yourself as a trusted advisor in this ever-changing and highly competitive landscape?
Momentum ITSMA community members can read the full report here. If you’re not a member and you’d like to access exclusive research, events, and discounts on industry-leading courses, get in touch with our Member Success Director luisa.jones@momentumitsma.com.
