The Value of B2B Thought Leadership Survey 2023: Be a voice, not an echo – how surveys hold sway with the C-suite
Not producing thought leadership simply isn’t an option. But the million-dollar question is: does yours compel your target audience to take action?
Insights, actions, and help are the key ingredients to valuable thought leadership. It influences buyer confidence, decision-making, and trust. As business leaders strive to understand their customers better, determine effective strategies, and seek guidance in implementing solutions, supply and demand for high-quality thought leadership is on the increase.
Over half of the executives we surveyed said it’s critical when assessing potential advisors. How can you position yourself as a trusted advisor in this ever-changing and highly competitive landscape?
Momentum ITSMA community members can read the full report here. If you’re not a member and you’d like to access exclusive research, events, and discounts on industry-leading courses, get in touch with our Member Success Director luisa.jones@momentumitsma.com.
More in
-
What's the biggest mistake you can make with your marketing program?
There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.
-
ABM program leaders discuss scaling their ABM programs: Some of the highlights will surprise you
The topic of ABM program scaling continues to be front and center for ABM Leaders in 2024.
-
Winning in a generative AI world
B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.