The Value of B2B Thought Leadership Survey 2023: Be a voice, not an echo – how surveys hold sway with the C-suite

Not producing thought leadership simply isn’t an option. But the million-dollar question is: does yours compel your target audience to take action?

Mark Wellings

by Mark Wellings

July 13, 2023

thought leadership

Insights, actions, and help are the key ingredients to valuable thought leadership. It influences buyer confidence, decision-making, and trust. As business leaders strive to understand their customers better, determine effective strategies, and seek guidance in implementing solutions, supply and demand for high-quality thought leadership is on the increase.

Over half of the executives we surveyed said it’s critical when assessing potential advisors. How can you position yourself as a trusted advisor in this ever-changing and highly competitive landscape?

Momentum ITSMA community members can read the full report here. If you’re not a member and you’d like to access exclusive research, events, and discounts on industry-leading courses, get in touch with our Member Success Director

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