Slides: The Rise of the Third R: Relationships
Momentum ITSMA’s 2018 State of the Marketing Profession: the year of relationships. Marketing that is more targeted, tailored, and personal.
Momentum ITSMA’s 2018 State of the Marketing Profession: the year of relationships. Marketing that is more targeted, tailored, and personal. Did you miss this event about B2B marketing trends survey and marketing leadership examples? Find the slides here!
More in
-
What's the biggest mistake you can make with your marketing program?
There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.
-
ABM program leaders discuss scaling their ABM programs: Some of the highlights will surprise you
The topic of ABM program scaling continues to be front and center for ABM Leaders in 2024.
-
Winning in a generative AI world
B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.