Account based marketing
Alisha Lyndon
September 12, 2023
"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers
The eagerly anticipated book by Momentum ITSMA founder, Alisha Lyndon, is now on sale.
‘The ABM Effect’ provides a radical rethink of the role of selling and marketing when it comes to strategic clients, creating a win-win scenario for both the firm and its clients.
Drawing on Alisha’s experience – and first-hand insights from Momentum ITSMA’s work – this book simplifies effective methods that unite sales and marketing teams, helping them secure, retain, and grow strategic accounts. It dives into the changing patterns of buying cycles, showcasing what works and what doesn’t, giving readers a clear guide for successful navigation.
Inside, you’ll find:
• Strategies to understand, support, and enable client buying processes
• Insights into intricate buying cycles, helping you pinpoint the perfect moments to engage with key accounts
• Keys to building trust, leveraging client perspectives, and fostering behaviors that drive success
• Tips for sharpening your client focus, leading to sustainable growth
With a foreword by Don Peppers, co-author of ‘The One to One Future’, The ABM Effect is a must-read for anyone looking to inspire trust, leverage customer insights, and deliver personalized value propositions that resonate with their target audience.
Get your copy now on Amazon.
Visit Momentum ITSMA membership community to continue the conversation with your peers and industry experts. Not a member? Get in touch to find out more about joining the world’s most dynamic community of B2B marketers.
B2B marketing faces a crossroads as roles are splitting across departments. CMOs must become customer-centric leaders to ensure relevance, focusing on understanding client needs and spearheading growth.
Forbes
In the world of B2B marketing, few strategies have gained as much traction as ABM. This highly personalized approach has not only transformed the way businesses connect with their most valuable customers but also ushered in a new era of marketing sophistication.
Blog
Winning over a cautious buyer isn’t about what solutions you have. It’s about how you use insight to engineer a deal too good to miss.
Article