Sales enablement for a hybrid selling world | Forbes

Momentum ITSMA's Alisha Lyndon writes about the sales enablement strategies that are best suited to the post-Covid world of enterprise buying

Alisha Lyndon

by Alisha Lyndon

November 29, 2021

Account-Based Growth

The world we live in has been altered in so many ways by the Covid-19 health crisis — and enterprise buying is no exception. Many buying and selling teams are working almost completely remotely now, and they are operating in a virtual world where almost all of the information a buyer will ever require is available online. Momentum ITSMA's Alisha Lyndon on key takeaways from her recent conversation with Liz Harrison of McKinsey & Company.

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