Sales enablement for a hybrid selling world | Forbes
Momentum ITSMA's Alisha Lyndon writes about the sales enablement strategies that are best suited to the post-Covid world of enterprise buying
by Alisha Lyndon
November 29, 2021
The world we live in has been altered in so many ways by the Covid-19 health crisis — and enterprise buying is no exception. Many buying and selling teams are working almost completely remotely now, and they are operating in a virtual world where almost all of the information a buyer will ever require is available online. Momentum ITSMA's Alisha Lyndon on key takeaways from her recent conversation with Liz Harrison of McKinsey & Company.
Sales enablement for 2021
Sales enablement has emerged as one of the hottest topics of 2021 and it isn’t hard to see why. That means it is more crucial than ever that your sales teams are equipped with the right tools and information to fully understand their buyers’ industry, challenges and goals.