ABM is not a One Size Fits All
Celebrating 20 years of ABM, the London ABM Forum returned after a three-year haitus to shape what's next for ABM.
Event
ABM
Alisha Lyndon
August 9, 2023
Successful ABM comes when client-centricity takes center stage. In our latest ABM podcast, Arlyn Knox, Chief Marketing Officer at Redwood Logistics, talks about the power of putting customers at the forefront and how nurturing deep relationships can turn prospects into clients.
When you focus on fostering genuine client relationships, you become an integral part of your customer's journey, aligning their success with yours. Hear more from Arlyn Knox, Chief Marketing Officer at Redwood Logistics, about how ABM can help build connections that go beyond the norm, creating partnerships that truly matter.
Celebrating 20 years of ABM, the London ABM Forum returned after a three-year haitus to shape what's next for ABM.
Event
Article
In 2022 Google Cloud made a strategic decision about its Account-Based Marketing (ABM) program to focus on deepening relationships with existing customers; this initiative was positioned as a pilot ABM team.
Case Study