Prospering in an Age of Volatility: 10 Key Recommendations for your ABM Program in 2023
In this report, we draw on the latest findings of Momentum ITSMA's [CBX® Research Study] to examine how these shifts are impacting your most important accounts.
by Robert Hollier
November 11, 2022
As we move into 2023, volatility continues to characterize all our lives. The same applies to your most important accounts and thus to your ABM program – so what can you do to optimize that program in 2023?
The disruption of the COVID-19 pandemic has been followed by waves of turbulence – shifting geo-political allegiances, macro-economic challenges such as inflation and supply chain restrictions, and even changes in our working habits and styles.
In our new whitepaper, Prospering in an Age of Volatility, we draw on the latest findings of Momentum ITSMA’s CBX® Research Study to examine how these shifts are impacting your most important accounts. By regularly polling 450 global decision-makers, CBX equips you with insights into how you most effectively engage with the accounts in your ABM program.
Based on that data, we offer 10 recommendations to help you respond effectively to a new set of challenges and continue to strengthen relationships with your most important accounts.
This whitepaper is available at no cost to members on Growth Hub. If you’d like to learn more about membership, contact firstname.lastname@example.org.
Three questions to ask before scaling an ABM program
Have you considered these three critical questions before committing to account-based growth as a business strategy?
Building a global ABM program
Marnie Giuranna Zaccaria, Global ABM Lead at Finastra recently featured on our ABM Podcast. She outlined her recent experience in navigating challenges when she set up the global ABM program at one of the world’s leading fintech organisations.
Inside IBM’s global account-based marketing program
Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.