ABM
Momentum ITSMA Staff
September 18, 2023
To celebrate the launch of Alisha Lyndon's book, The ABM Effect, she's joined by contributor and best-selling author, Don Peppers, on our latest podcast.
To celebrate the launch of Alisha Lyndon's book, The ABM Effect, she's joined by contributor and best-selling author, Don Peppers. Hear from Don on his thinking around treating customers as a market of one and his B2B marketing philosophy that set the stage for the ABM revolution.
"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers
News
B2B marketing faces a crossroads as roles are splitting across departments. CMOs must become customer-centric leaders to ensure relevance, focusing on understanding client needs and spearheading growth.
Forbes
Successful ABM comes when client-centricity takes center stage. In our latest ABM podcast, Arlyn Knox, Chief Marketing Officer at Redwood Logistics, talks about the power of putting customers at the forefront and how nurturing deep relationships can turn prospects into clients.
Podcast