Key highlights from Momentum ITSMA’s annual Client Buying Index (CBX) research, and the
implications of buyer behaviors and preferences.
Momentum ITSMA’s latest CBX gives insights into how marketing and sales can address the challenge of cautious and risk-averse buying teams inside the world’s largest organizations.
This webcast is now available on demand here.
Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.
Embedding ABM: Next Steps for Market Leadership, the fifth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success and the five ways that ABM leaders stand apart from others to generate more substantial results.