In a volatile world, partnerships are a vital driver of growth for B2B solution providers. But what do companies need to do to collaborate effectively on go-to-market with their partner ecosystem? How do you move from a transactional channel to a collaborative ecosystem? What are the implications in terms of programs, processes, organization, platforms. etc.?
Hear Momentum ITSMA’s Phil Brown and Tom Stevenson, along with special guest Simon Downham, Director, Partner Marketing EMEA, Equinix, discuss how the proliferation of partner business models and how the nature of partnering has become increasingly multi-dimensional and challenging. They offer insights into how to address these new complexities.
This webcast is now available on demand here.
Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.
Embedding ABM: Next Steps for Market Leadership, the fifth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success and the five ways that ABM leaders stand apart from others to generate more substantial results.