On-Demand Webcast: Driving GTM Success Through Your Partner Ecosystem
Insights into addressing the complexities of the proliferation of partner business models and the nature of partnering which has become increasingly multi-dimensional and challenging.
by Phil Brown
June 23, 2023
In a volatile world, partnerships are a vital driver of growth for B2B solution providers. But what do companies need to do to collaborate effectively on go-to-market with their partner ecosystem? How do you move from a transactional channel to a collaborative ecosystem? What are the implications in terms of programs, processes, organization, platforms. etc.?
Hear Momentum ITSMA’s Phil Brown and Tom Stevenson, along with special guest Simon Downham, Director, Partner Marketing EMEA, Equinix, discuss how the proliferation of partner business models and how the nature of partnering has become increasingly multi-dimensional and challenging. They offer insights into how to address these new complexities.
This webcast is now available on demand here.
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