On-Demand Webcast: Driving GTM Success Through Your Partner Ecosystem
Insights into addressing the complexities of the proliferation of partner business models and the nature of partnering which has become increasingly multi-dimensional and challenging.
In a volatile world, partnerships are a vital driver of growth for B2B solution providers. But what do companies need to do to collaborate effectively on go-to-market with their partner ecosystem? How do you move from a transactional channel to a collaborative ecosystem? What are the implications in terms of programs, processes, organization, platforms. etc.?
Hear Momentum ITSMA’s Phil Brown and Tom Stevenson, along with special guest Simon Downham, Director, Partner Marketing EMEA, Equinix, discuss how the proliferation of partner business models and how the nature of partnering has become increasingly multi-dimensional and challenging. They offer insights into how to address these new complexities.
More in
-
Highlights from Rethink ABM – London
Over 100 senior marketers came together at the event of the year to challenge the status quo, unlearn to outperform, and redefine the future of ABM.
-
Turning inclusion from a vision into reality
In our latest Breaking the Bias podcast, Kimberly Fay Boucher, MIT Lecturer and Social Enterprise Activist, explores the power of self-belief, the impact of mentorship, and why an organization’s culture of inclusion must be instilled from the top down.
-
On-Demand Webcast: How to Win Over the Cautious Buyer
Key highlights from our annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC.