Microsoft: Transforming customer outcomes
Microsoft's Sydne Mullings reveals how to drive “beautiful” customer outcomes, initiate business change, and transform the marketing function
by Alisha Lyndon
March 23, 2022
Martech is both a blessing and curse. With so many tools at our fingertips, it’s easy to get lost in the data – or worse, lose sight of the customer. Sydne Mullings, General Manager, US Central Marketing Organization at Microsoft, offers her advice on driving “beautiful” customer outcomes, driving business change and transforming marketing.
Related Resources
Microsoft: Transforming a public service
The business wanted to expand a central government agency’s usage of the platform to department-wide (eCRM), with the aim of transforming delivery of services via digital-by-default channels, and creating a step change in working practices across the agency, from office to frontline.
A wake up call for sales and marketing
Momentum ITSMA's Alisha Lyndon sat down with Antonia Wade, CMO at Capita, to discuss the latest findings from 2020’s third wave of The Momentum ITSMA CBX and find out why this marketing leaders thinks it’s a wake up call.
ABM: Bringing together data, art and science to enable the challenger sale
Dell Technology's Steve Goddard talks of the evolution of ABM at Dell and the importance of focusing on business outcomes rather than products and solutions.