The Strategic Powerhouse of Partner ABM
Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.
In this paper, we explore the imperative for B2B organizations to align partner ecosystems and ABM programs and consider the barriers that may hinder this.
Drawing on practical insights, industry-leading research statistics, and our comprehensive 10-stage framework for building successful partner ABM initiatives, this provides a roadmap for achieving go-to-market success through strategic collaboration.
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Three ways to reap the benefits of ABM in professional services
In the first of a three-part series, we explore how to align ABM with your firm's strategy to transform client relationships and drive growth.
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Rethinking the B2B marketing playbook: Five cornerstones for modern marketing | Forbes
Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.
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The power of incumbency: Rethinking your marketing resource allocation
Jodi Lebow, VP Global Demand Center, Hexagon and Robert Hollier, Partner, Momentum ITSMA, advise on ABM budget strategies in light of new buyer research.