Give buyers the right marketing content at the right time
Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...
Momentum ITSMA CBX® Research shows that executives are consuming more content than ever. When it comes to helping customers buy, though, you cannot throw spaghetti at the wall and see what sticks. It’s too messy. Instead, marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle. Take a look before you plan your next marketing campaign.
More in
-
What's the biggest mistake you can make with your marketing program?
There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.
-
ABM program leaders discuss scaling their ABM programs: Some of the highlights will surprise you
The topic of ABM program scaling continues to be front and center for ABM Leaders in 2024.
-
Winning in a generative AI world
B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.