Adobe: Competing in the Enterprise
Hear from Adobe's Senior Director of Enterprise Marketing on which strategies they are adopting to expand into new markets...
Featuring John Watton, Senior Director of Enterprise Marketing at Adobe, this episode covers strategies Adobe is adopting to expand into new marketing, increase relevance with enterprise accounts, and ultimately build account-based experiences
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Workhuman: Earning a seat at the executive table
In this episode we explore the strategies that established marketing as a key driver of growth to secure a seat at the executive table.
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It's time to Rethink ABM
In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors.
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Why key account growth should be about creating a win/win
Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences.