The Momentum ITSMA Customer Buying Index™ Series: Pete Markey
TSB CMO Pete Markey joins us on the ABM Podcast as a part of the Momentum ITSMA CBX series.
In this episode of The Customer Buying Index™ series, TSB CMO Pete Markey gives his tips on how C-suite enterprise buyers like to be sold to, including the importance of understanding the business you’re targeting.
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The power of incumbency: Rethinking your marketing resource allocation
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