Momentum ITSMA Staff
November 28, 2022
Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...
Momentum ITSMA CBX® Research shows that executives are consuming more content than ever. When it comes to helping customers buy, though, you cannot throw spaghetti at the wall and see what sticks. It’s too messy. Instead, marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle. Take a look before you plan your next marketing campaign.
'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.
Article
Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.
Blog