Andy Reid, Head of International Product Marketing & Global Competitive Intelligence at software firm Epicor, discusses how his team has helped the company achieve a competitive edge using deep market insight. Co-hosting this week's podcast is Momentum ITSMA's very own CI expert Diane Borska, SVP, Market Insights, who quizzes Andy on how he structures his team, how they deliver value to the organisation, and what he means by a “Field of Dreams” approach.
From account planning to sales enablement and everything in between, CI adds a layer of deep insight that will translate into a more robust go to market and bigger wins for your sales and marketing teams.
It is not enough to develop good products and competitive pricing. Companies need to deeply understand their clients and what they need...Hear from renowned author and competitive intelligence expert Leonard Fuld.