Addleshaw Goddard: How to build a distinctive brand
Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is.
by Alisha Lyndon
May 24, 2022
Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is. Brian Macreadie, Head of Marketing at International law firm Addleshaw Goddard discusses the importance of getting the basics right in a saturated market, building trust, and finding a “distinctive” approach to accelerate growth – and, not forgetting your sense of humor.
How to deliver platinum client experiences
Capital Group's Head of Marketing and Client Experience, James Cardew, discusses the do's and don'ts of building a platinum client experience
Why emotional intelligence is what your ABM is missing
Momentum ITSMA's ABM Benchmarking Study revealed the critical areas that make an ABM leader stand out. Emotional intelligence (EQ) is a clear winner
The secrets behind building a knockout partner-marketing program
Mark Kurtz who leads partnerships between Microsoft and Adobe talks about how to build a partner program, some of the challenges involved along the way, and shared some key tips to get the best out of your partner ecosystem.