Account-Based Growth
Alisha Lyndon
August 12, 2020
What’s the role of account-based marketing in the banking sector? Catherine Walker of HSBC talks us through it in this ABM Podcast episode.
What’s the role of account-based marketing in the banking sector? In this episode we’re joined by Catherine Walker, Global Head of B2B Digital Marketing Channels, of HSBC to talk through how banks can leverage ABM principles to advance their relationships, use marketing automation platforms and develop their approaches to key account growth.
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