Microsoft: Driving growth through change
Carrie Holmes, Director of Strategic Marketing at Microsoft, on the ways her team are transforming how they engage customers.
by Alisha Lyndon
August 12, 2020
In this episode we are joined by Carrie Holmes, Director of Strategic Marketing at Microsoft, to discuss the ways her team are transforming how they engage customers, strengthen internal buy-in and bring increased velocity to their business.
Microsoft: Transforming customer outcomes
Microsoft's Sydne Mullings reveals how to drive “beautiful” customer outcomes, initiate business change, and transform the marketing function
How to remain aligned to a rapidly changing Financial Services environment
The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation?
Do we still need enterprise sales teams?
With both buyer and seller teams working remotely in a virtual world, and with so many parts of the buying process now automated, the landscape of enterprise sales today is unrecognisable to that of a decade ago.