AWS: Account-based Marketing is not a once size fits all
In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Account-Based Marketing for two technology giants.
by Alisha Lyndon
November 29, 2022
No two ABM strategies are the same - every organization has a unique context with their customers and in their market, they're at varying stages of maturity and have a different portfolio. In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Account-Based Marketing for two technology giants. Eric compares his own experience leading ABM across North America for SAP together with his more recent experience at AWS and together with Alisha, explore the challenges, opportunities and innovation this difference present. A must listen to episode for anyone formulating their ABM strategy.
Related Resources
Accenture: Success with pursuit-based marketing
Stephanie Winters McConnell, Managing Director, Marketing + Communications - Global Sales and Strategic Accounts, explains Accenture’s venture into pursuit-based marketing.
AKAM: Getting key account management right
Diana Woodburn, Chairman of the Association for Key Account Management, shares her insights about Key Account Management (AKAM) which she has learnt from over 20 years in the field.
Kyndryl’s account-based growth journey
Kyndryl’s Clara Belalcazar, CMO, Americas, reveals why account-based marketing is key to helping this billion-dollar company fulfil ambitious growth plans.