Arvato: The world of Key Account Management

Arvato's Will Green discusses the evolution of Key Account Management in the business and how to build a world-class key account program

Alisha Lyndon

by Alisha Lyndon

December 9, 2021

Account-Based Growth

In this episode, we hear from Will Green, Senior Vice President , Arvato, as he discusses the evolution of Key Account Management (KAM) in the business over the last 18 months and his insights into building a world class key account program. Will also shares his thoughts on the biggest challenges of KAM, including misaligned teams and the skills needed to be successful in Key Account Management.

Listen Now

Related Resources

Account-Based Growth

How to maximize partner marketing results

Adobe's Martin Smith shares his views on how to get the most from your partner marketing program by capitalizing on strong synergies

Account-Based Growth

Key Account Management: How to get it right

Find out how to implement a successful program in the hybrid working world and avoid the common pitfalls that can stifle growth