How to maximize partner marketing results
Adobe's Martin Smith shares his views on how to get the most from your partner marketing program by capitalizing on strong synergies
January 2022
Article
Account-Based Growth
Arvato: The world of Key Account Management
Alisha Lyndon
December 9, 2021
Arvato's Will Green discusses the evolution of Key Account Management in the business and how to build a world-class key account program
In this episode, we hear from Will Green, Senior Vice President , Arvato, as he discusses the evolution of Key Account Management (KAM) in the business over the last 18 months and his insights into building a world class key account program. Will also shares his thoughts on the biggest challenges of KAM, including misaligned teams and the skills needed to be successful in Key Account Management.
