ABM certification and mentoring

ABM Certification & Mentoring Program

Our ABM certification gives you everything you need to master the practices of Account-Based Marketing and drive impact across your strategic accounts.  

Drive market-beating growth with our Account-Based Masterclass

Succeeding with Account-Based Marketing (ABM) demands a unique blend of marketing skills, leadership capability, and strong client relationships. As the pioneers of ABM, we understand the essential ingredients to drive client-centric growth.

The Momentum ITSMA ABM Virtual Certification course offers a unique opportunity to learn from top ABM experts, explore real-world case studies, and actively engage in group work and discussions. Designed as an intensive, hands-on experience, it equips participants with the methodology and skills needed to create a robust, ready-to-implement ABM plan while connecting with marketers tackling similar challenges.

  • Industry leading ABM training with over 3,000 learners
  • Immersion into the methodology and skills to succeed with ABM
  • Virtual workshops
  • Expert on-the-job mentoring and coaching 
  • Real-world on-demand case study webinars
  • Take part in group work and learn with peers

With our ABM training, you’re not only getting a certification; you’re joining an elite community of professionals who’ve harnessed our cutting-edge programs and credentials.

Who is it for?

Our industry-leading ABM Certification is exclusively designed for experienced marketing professionals who want to elevate their ABM to drive growth and innovation with priority accounts. 

What will I learn?

  • Understand the three distinct types of ABM: One-to-One, One-to Few and One-to-Many 
  • Identify priority accounts for ABM development
  • Develop new insights into accounts and influential stakeholders  
  • Design targeted, differentiated propositions
  • Craft marketing messages and integrated sales and marketing campaigns that resonate
  • Build client loyalty and intimacy 
  • Create and sustain deep, long-term relationships with executives
  • Measure your impact in terms of reputation, relationships, and revenue 
  • Actionable framework you can apply straight away

Program agenda NA/EU

Sep 11

What is ABM? Selecting the right accounts and knowing what is driving the account.

Sep 17

Playing to the account's needs and mapping and profiling stakeholders.

Sep 24

Developing targeted value propositions.

Sep 30

Planning integrated sales and marketing campaigns, executing integrated campaigns, evaluation results, summary, and next steps.

ServiceNow: Anatomy of a One-to-One ABM campaign

SAP: Anatomy of a One-to-Few ABM campaign

HP: Anatomy of a One-to-Many ABM campaign

Oct 9

A 30-minute live session with your mentor.

Deliverables to be uploaded followed by a 60-minute live session with your mentor.

Oct 31

Selecting your account and knowing what is driving it.

Nov 14

Playing to the account's needs; mapping and profiling stakeholders.

Dec 5

Developing targeted value propositions.

Dec 19

Planning integrated campaigns and final plan submission.

Program agenda APAC/EMEA

Sep 11

What is ABM? Selecting the right accounts and knowing what is driving the account.

Sep 17

Playing to the account's needs and mapping and profiling stakeholders.

Sep 24

Developing targeted value propositions.

Sep 30

Planning integrated sales and marketing campaigns, executing integrated campaigns, evaluating results, summary, and next steps.

ServiceNow: Anatomy of a One-to-One ABM campaign

SAP: Anatomy of a One-to-Few ABM campaign

HP: Anatomy of a One-to-Many ABM campaign

Oct 9

A 30-minute live session with your mentor.

Deliverables to be uploaded followed by a 60-minute live session with your mentor.

Oct 31

Selecting your account and knowing what’s driving it.

Nov 14

Playing to the account’s needs; mapping and profiling stakeholders.

Dec 5

Developing targeted value propositions.

Dec 19

Planning integrated campaigns and final plan submission.

Tickets are no longer available

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    Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

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    It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers.

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    Account and Industry Marketing, Bain & Company

  • Core HR grey

    The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

    Gaynor Finlay

    Vice President of Marketing, CoreHR  

  • I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.

  • As one of the world’s leading consultants focused upon the rarefied world of enterprise-scale procurement decision-making, Momentum ITSMA has a unique perspective on this complex and increasingly business-critical, decision-making environment.

    Tim Birt

    Partner, Osbourne Clarke