Enable your marketing teams to grow clients

Gain the knowledge, skills, and insights to put your clients at the heart of everything you do. Build relationships that last and create a win-win for you and your most valuable clients.

Our industry-leading ABM training and certification programs have empowered over 3,000 professionals and are the global standard.

ABM Certification & Mentoring Program

Our ABM certification gives you everything you need to master the practices of Account-Based Marketing and drive impact across your strategic accounts.

Course details

Virtual

June 11, 2025 - December 30, 2025
ABM Fundamentals: A virtual training course

You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM?

Course details

Virtual

July 1, 2025 - November 30, 2025

Perspective Thought leadership

Transforming thought leadership into a client growth lever | Forbes

Thought leadership has transformed from a brand-building exercise into a pivotal element of enterprise decision making. It’s not just about generating interest; it's about securing trust, driving differentiation, and actively influencing purchase decisions.
Perspective Generative AI

Lessons learned from Momentum ITSMA's journey with AI

Explore our journey with AI, the insights we've gained, and the innovative strategies we’ve developed, including our unique approach to ‘agentic AI’ and the CARE framework.
Podcast Account-Based Marketing

EY: Scaling ABM for global impact

How can professional services firms scale ABM while maintaining deep client engagement and delivering measurable commercial impact? Oli Hammans and Gabriella Sellers share EY’s approach – smart prioritization, collaboration, and a relentless client-centric focus.

From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Jenni Sach
Director, Business Partner, Colt
Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

Anton Roe
CEO, MHR
I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.
The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

Gaynor Finlay
Vice President of Marketing, CoreHR
Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

Michael Avis
Senior Director, EMEA Marketing, Oracle

Momentum Pulse

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Enable your marketing teams to grow clients

ABM Certification & Mentoring Program

ABM Fundamentals: A virtual training course

Transforming thought leadership into a client growth lever | Forbes

Lessons learned from Momentum ITSMA's journey with AI

EY: Scaling ABM for global impact

From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.

The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

Momentum Pulse