January ’24 ABM Certification & Mentoring Program (NA/EU)
Our industry-leading ABM Certification and Mentoring Program provides an intensive, 90-day immersion in the methodology and skills that ABM-ers need to succeed.
January ’24 ABM Certification & Mentoring Program (NA/EU)
January 16, 2024 @ 11:00 am - February 15, 2024 @ 1:00 pm
$5,900.00
Please note: Seats are limited and registration does not guarantee a seat. To put your name on our wait list, please contact us.
Our industry-leading ABM Certification and Mentoring Program provides an intensive, 90-day immersion in the methodology and skills that ABM-ers need to succeed. The program includes a series of six online workshops (12 hours total), three webinars, two virtual ABM clinics, and expert, on-the-job mentoring and coaching to create a robust ABM plan that’s ready to go.
The program provides a unique opportunity to learn from top ABM experts, explore real-world case studies, actively participate in group work and discussions, and network with marketers facing similar ABM challenges.
Program Agenda – Momentum ITSMA’s 7-Step ABM Methodology
Six interactive workshop sessions (Live online sessions with instructors)
- Setting the stage with ABM/Selecting the right account(s)
- Step 1: Knowing what is driving your account(s)
- Step 2: Playing to the clients’ needs
- Step 3: Mapping and profiling stakeholders
- Step 4: Developing targeted value propositions
- Step 5: Planning integrated campaigns
- Step 6: Executing campaigns
- Step 7: Evaluating results/Summary and next steps
Three webinars with ABM case studies (Online access for delegates throughout program schedule)
- Anatomy of a One-to-One ABM Campaign
- Anatomy of a One-to-Few ABM Campaign
- Anatomy of a One-to-Many ABM Campaign
Two ABM Clinic Q&A Sessions (Live online sessions with instructors)
- Open discussion sessions with course leaders and other delegates to check on progress, review training materials and issues, and address challenges as you work on your own ABM plan.
Workshop and clinic schedule
| January 16, 2024 | 11:00 am – 1:00 pm ET / 4:00 – 6:00 pm BST | Workshop session 1 |
| January 18, 2024 | 11:00 am – 1:00 pm ET / 4:00 – 6:00 pm BST | Workshop session 2 |
| January 23, 2024 | 11:00 am – 1:00 pm ET / 4:00 – 6:00 pm BST | Workshop session 3 |
| January 30, 2024 | 11:00 am – 1:00 pm ET / 4:00 – 6:00 pm BST | Workshop session 4 |
| February 2, 2024 | 11:00 am – 1:00 pm ET / 4:00 – 6:00 pm BST | Workshop session 5 |
| February 6, 2024 | 11:00 am – 1:00 pm ET / 4:00 – 6:00 pm BST | Workshop session 6 |
| February 15, 2024 | 11:00 am – 1:00 pm ET / 4:00 – 6:00 pm BST | ABM Clinic: Q&A Webinar |
Individual mentoring
- Active support and guidance, including regular calls with your assigned ABM mentor to apply the methodology in developing a practical ABM plan for your selected account or cluster of accounts
- Four homework assignments
- Account/cluster selection, insights, and imperatives and initiatives
- Plays for the account/cluster
- Stakeholder profiles
- Campaign plan and metrics
- Final deliverable: an action-ready ABM plan for an account or cluster of accounts
“With this training from Momentum ITSMA, I’m much more confident with the process of actually implementing an ABM program.”
Britta Winans, Senior Field Marketing Manager, Cohesity
Pricing and General Information
| Program Fee: | $5,500 for members of Momentum ITSMA’s Growth Hub $5,900 for non-members. If you are a member of the Growth Hub, please use the discount code memberpr23 upon checkout. *Please note: if you are not a member, you will be required to pay the full non-member fee. |
| Program fee includes individual mentoring, online kickoff week and continuation sessions, two ABM Clinic/Q&A sessions, plus program materials. | |
| Kickoff Session: | January 16, 2024 at 11:00 am – 1:00 pm ET / 4:00 – 6:00 pm BST |
| Special Requests: | If there is anything we can do to make your participation in this program easier, please contact us. |
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