Wave 2 of the 2022 The Momentum ITSMA Customer Buying Index (CBX) examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.
CBX® focuses specifically on the purchase of complex, high-value strategic solutions—from strategy and process consulting through a multitude of different technology-based offerings.
In terms of demographics, CBX concentrates on trends and changes inside the world’s largest organizations across North America, EMEA, and APAC. We ask senior executives what has changed and why.
Many large enterprises are incorporating the lessons learned from the pandemic into how they do business. However, as that crisis fades, business executives face other challenges that are disrupting business. From an economic perspective, rising interest rates, inflation, attracting and retaining talent, and supply chain disruptions complicate the decision-making process. Additionally, the social-political-environmental landscape – such as lingering effects from the pandemic, geo-political tensions, and disasters brought on by climate change – add another layer of challenges for buyers to navigate.
Even as executives struggle to cope with this heightened uncertainty, they seek to forge a clear path to growth. Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index (CBX) 2022, Wave 2, outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth. It is available at no cost to Growth Hub members. To find out if your company is a Growth Hub member or to inquire about membership, contact email@example.com.
The findings from Momentum ITSMA's latest CBX® revealed the anxieties plaguing C-suite leaders following a year of reactive technology purchases and organisational pivots...
Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.
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