ABM is not a One Size Fits All
Celebrating 20 years of ABM, the London ABM Forum returned after a three-year haitus to shape what's next for ABM.
June 2023
Event
ABM
Snowflake: Unpacking the Power of ABM
Alisha Lyndon
July 26, 2023
In this podcast Hillary Carpio, Senior Director of ABM at Snowflake, discusses how combining agile methodologies with scalable ABM practices helps to successfully navigate the challenges of the enterprise market, creating meaningful connections and driving revenue growth.
Fostering a strong sales and marketing alignment and leveraging data-driven insights to drive targeted engagement and boost ROI is no mean feat. In this podcast Hillary Carpio, Senior Director of ABM at Snowflake, discusses how combining agile methodologies with scalable ABM practices helps to successfully navigate the challenges of the enterprise market, creating meaningful connections and driving revenue growth.
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May 2023
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Collaborative ABM as a Business Accelerator: Google Cloud Gets Close to Sales and the Customer to Win Big
In 2022 Google Cloud made a strategic decision about its Account-Based Marketing (ABM) program to focus on deepening relationships with existing customers; this initiative was positioned as a pilot ABM team.
April 2023
Case Study