Principal, Marketing Research
About Lori Weiner
Lori is Principal, Marketing Research where she works diligently to meet the organization’s increased demand for customized consulting solutions. Previously, Lori managed Momentum ITSMA’s multi-client brand tracking studies, performance benchmarking studies, and led custom research engagements with select member companies.
Before joining Momentum ITSMA, Lori worked as a partner with CVS Health to design a baseline measurement of the company’s brand equity prior to and following its rebranding and anti-tobacco initiatives. Before that, she was at Applied Marketing Science, providing market research and consulting to solve critical business issues in new product and process development and managed B2B and B2C primary market research projects utilizing “Voice of the Customer” and other techniques.
Earlier in her career, Lori was a director in the Services practice of the Gartner Consulting Technology Marketplace unit where she directed and conducted custom market research and consulting engagements. In addition to her client responsibilities, Lori oversaw the professional development of a team of consultants. She has contributed articles to the popular trade press and has spoken at several industry conferences.
Lori holds a Bachelors of Arts degree from Wellesley College and an MBA from the University of Massachusetts at Amherst, where she was elected a member of the Beta Gamma Sigma honor society.