Lauren Sallata

Lauren Sallata has been Chief Marketing Officer for Ricoh North America since June 2021. She has more than 20 years of experience as an award-winning marketing professional and executive leader. Lauren has successfully led large, global technology organizations through brand and digital marketing transformations all with a focus on the customer experience, increased engagement and significant, sustainable growth. Prior to joining Ricoh, she served as Chief Marketing Officer at Panasonic Corporation where she led the marketing transformation in North America, redesigning brand and digital strategy to align with the organization’s new business positioning and increasing overall purchase intent and awareness. Lauren has received many industry awards and honors, including: 2020 Momentum ITSMA Marketing Excellence Diamond Award in Transforming the Brand; 2018 ANA B2 ‘Marketer of the Year’ top three finalist; and two 2017 Stevie Business Awards for B2B Campaign of the Year. She shares her knowledge widely through thought leadership, which has been featured in publications such as The Wall Street Journal, Forbes, Advertising Week, and Advertising Age. She has been a member of several corporate and industry boards throughout her career, currently serving on the Board of Trustees for the Consumer Technology Association.