The great expectations of Account-Based Marketing | Forbes

  • 30 Jan 2024

Alisha Lyndon

For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.

ABM constitutes a substantial portion of B2B marketing investments, and many practitioners witness significant outcomes. Yet, beneath this success there are hurdles that marketing leaders must confront.

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For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.

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Alisha Lyndon