A practical guide for using generative AI in Account-Based Marketing | Forbes

  • 05 Mar 2024

Alisha Lyndon

Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, innovation is key, and, in the long run, gen AI looks to be the next game-changer.

However, studies shed light on a surprising reality: Despite its potential, gen AI remains underutilized by many marketing and sales teams.

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Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, gen AI looks to be a game-changer.

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Alisha Lyndon