Account based marketing
Alisha Lyndon
September 5, 2023
B2B marketing faces a crossroads as roles are splitting across departments. CMOs must become customer-centric leaders to ensure relevance, focusing on understanding client needs and spearheading growth.
With heightened pressure on short-term performance, B2B marketing is at a crossroads. I’m seeing the role of marketing splitting into various departments, and with so much across the buying cycle moving out of the marketing department, we run the risk of rapidly being left with the corporate comms and brand.
Understand buyer behavior and preferences through key highlights from Momentum ITSMA's annual Client Buying Index Research.
Event
Insights into addressing the complexities of the proliferation of partner business models and the nature of partnering which has become increasingly multi-dimensional and challenging.
Event