Fundamentals of ABM

Elevate your ABM

Elevate your ABM

As a marketer, you face ever-changing trends, economic uncertainties, and fierce competition.

To thrive in this dynamic environment, embracing Account-Based Marketing (ABM) is the game-changer. Seven out of 10 companies are already investing more than ever in ABM – it’s time for you to join them.

The world of marketing demands expertise in ABM to stay ahead, and the Momentum ITSMA Fundamentals of ABM online training is the place to start. Designed for anyone seeking a better understanding of ABM – whether looking to pivot to ABM or jumpstart a dormant program – this course equips you to increase revenue, build stronger relationships, and achieve unparalleled success.

At Momentum ITSMA we offer industry-leading ABM training and accreditation programs at Growth Academy. Fundamentals of ABM is tailor-made for B2B marketers seeking a strong foundation in ABM strategies. Empower yourself to drive growth, build lasting relationships, and excel in the demanding marketing landscape through our comprehensive program.

Flexibility is crucial, and our online ABM training allows you to set your own pace. This course is the ABC of ABM. Strike the perfect balance between self-learning and expert support, applying your knowledge to real-world scenarios.

Learn to differentiate ABM from traditional demand generation, execute tailored strategies, craft compelling value propositions, and measure tangible impact on reputation, relationships, and revenue growth. Gain mastery in leadership, business acumen, and marketing to select the right accounts for your ABM program. During our virtual expert workshop and practicum you’ll explore real-world ABM plans and challenges, to earn your Trained in ABM Credentials.

In today’s high-stakes environment, crafting ABM skills is vital, and our training offers insights set you apart. With 72% of organizations recognizing ABM’s higher ROI, these skills are indispensable in driving remarkable results and impacting your organization’s success.

Join the ranks of hundreds of marketers who have implemented award-winning ABM programs through our training. Momentum ITSMA’s Fundamentals of ABM empowers you to succeed and implement proven frameworks and methodologies. Prepare yourself to drive growth, build lasting relationships, and excel in ABM.


  • Understand ABM’s vital distinction from traditional demand generation
  • Confidently select the right accounts for your program
  • Identify key drivers behind target accounts
  • Prioritize and execute effective tailored strategies
  • Master stakeholder profiling and create impactful buyer personas
  • Craft compelling and customized value propositions
  • Design and execute integrated sales and marketing campaigns


  • Virtual expert workshop and practicum
  • Key-note discussion with ABM expert
  • Real-world case studies and best practices
  • Interactive eLearning at your own pace (complete within six months)
  • Online Fundamentals of ABM exam
  • Recognized accreditations for marketing credibility






Likely to recommend

Key team members

Guy Phillips

Global Director of Learning & Development

Momentum ITSMA

Reserve your space, boost your career, and drive exceptional results

Enroll today and start your journey towards ABM accreditation!