Fireside chat on Growth Marketing
Alisha Lyndon, Founder & CEO, Momentum ITSMA and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver.
by Momentum ITSMA Staff
November 4, 2021
Alisha Lyndon, Founder & CEO, Momentum ITSMA and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver: how sales enablement is evolving with digital selling, the role of ABM in marketing’s overall growth, and how to rally all lines of business around the needs of the customer at Momentum ITSMA Marketing Vision 2021.
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