Fireside chat on Growth Marketing

Alisha Lyndon, Founder & CEO, Momentum ITSMA and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver.

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by Momentum ITSMA Staff

November 4, 2021

Account-Based Growth

Alisha Lyndon, Founder & CEO, Momentum ITSMA and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver: how sales enablement is evolving with digital selling, the role of ABM in marketing’s overall growth, and how to rally all lines of business around the needs of the customer at Momentum ITSMA Marketing Vision 2021.
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