Rethink: The Future of Client-Centric GTM
Rethink is back. Join industry visionaries to tackle today's biggest strategic and operational challenges in B2B marketing while learning how to navigate radical changes in the market, competition, technology, and enterprise buying.
Hosted by Momentum ITSMA, the leading B2B consultancy in client-centric growth, Rethink is where forward-looking senior B2B marketers gather to learn the latest insights and gain strategic and operational guidance to drive the future of client-centric GTM strategies.
Rethink: The Future of Client-Centric GTM
“I love the real use cases and best practices. Great insights shared by speakers and a great opportunity to network and grow marketing relationships.”
Alice Boyce
Director, Global Alliance Marketing, Kyndryl
What to expect
At Rethink we’ll explore the evolving client-centric landscape through the lens of Momentum ITSMA’s proprietary research and decades of consulting expertise – and uncover how B2B marketing strategies must adapt to seismic shifts driven by changing buyer expectations, shifting market dynamics, technology innovation, and generative AI.
- Decode B2B buying behaviours
- Reimagine growth and drive alignment
- Strengthen your brand
- Leverage generative AI to advance outcomes
- Transform your marketing talent strategy
- Sharpen Account-Based Marketing practices
- Get inspired by award-winning leaders
Agenda
Speakers
Alisha Lyndon, CEO, Momentum ITSMA
Speakers
Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA
Vincent Rousselet, Senior Associate, Momentum ITSMA
Speakers
Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services
Ask the Expert 1:1 Sessions
Book dedicated time with our executive advisors and tap into Momentum ITSMA’s industry expertise on client-centric strategy, emerging technology implications, and team transformation. Appointments are limited, so register now to avoid disappointment.
Track 1: Innovate and Grow with ABM
On the Brink of Collapse: How to Build Resilient ABM Value
Speakers
Adam Bennington, Principal Advisor, Momentum ITSMA
Rebecca Miles, Senior Consultant, Momentum ITSMA
Track 2: Build Trust and Accelerate Growth with Thought Leadership
From Top of Mind to Bottom Line: Activating Thought Leadership Across the Buyer Journey
Speakers
Mark Wellings, Executive Director, Thought Leadership
Aggie Anthimidou, Senior Marketing Lead, Global Industry Marketing, LinkedIn
12.20-12.50: Demandbase Spotlight Session
12.20-12.50: Turtl Spotlight Session
Track 1: Innovate and Grow with ABM
From Pilot to Powerhouse: A Strategic Guide to Scaling ABM
Speakers
Alex Brayshaw, Senior Consultant, Momentum ITSMA
Lucinda Dobinson, Senior Consultant, Momentum ITSMA
Track 2: Build Trust and Accelerate Growth with Thought Leadership
Insight to Influence: Crafting Brand Value and Thought Leadership
Speakers
Sarah DeFreitas, Executive Director, Research, Momentum ITSMA
Track 3: Embed Client-Centricity Across the Organization
From Chaos to Clarity: Go-to-Market Orchestration and Alignment
Speakers
Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA
Carrie Rediker, Principal Consultant, Momentum ITSMA
Track 4: Break Bad Habits to Ignite Client-Led Growth
Insight to Action: Using Critical Client Insights to Underpin Client-Led Strategies
Speakers
Sarah DeFreitas, Executive Director, Research, Momentum ITSMA
Track 3: Embed Client-Centricity Across the Organization
Stronger Together: How the Partner Ecosystem is Key to Transformative Growth
Speakers
Guy Phillips, Partner, Momentum ITSMA
Will Nicholls, Chief Client Officer, Momentum ITSMA
Track 4: Break Bad Habits to Ignite Client-Led Growth
Less Guesswork, More Gears: Tune Your Content Engine for Growth
Speakers
Marcia Trask, Principal Consultant, Content Practice, Momentum ITSMA
Ask the Expert 1:1 Sessions
Book dedicated time with our executive advisors and tap into Momentum ITSMA’s industry expertise on client-centric strategy, emerging technology implications, and team transformation. Appointments are limited, so register now to avoid disappointment. Appointments are limited, so register now to avoid disappointment.
Speakers
Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA
Jo Connolly, Director, Learning and Development, Momentum ITSMA
Speaker
Alisha Lyndon, CEO, Momentum ITSMA
Sponsors
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CEO
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Chief Consulting Officer
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Senior Consultant
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TCS
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Principal Advisor & Consultant
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Senior Consultant
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Executive Director, Thought Leadership
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Senior Marketing Lead, Global Industry Marketing, LinkedIn
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Consultant Director
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Senior Consultant
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Executive Director, Research
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Principal Consultant
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Partner
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Chief Client Officer
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Principal Consultant, Content Practice
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Executive Director, Learning & Development
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