Think bigger with ABM: Driving strategic growth for the future

This webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX), with insights on how organizations are segmenting and orientating more of their marketing efforts behind priority accounts.

Watch on demand here

Going all in on accounts: The new customer-first model

Thursday, November 7, 2024 @ 9:00am PT

This webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX), which is based on data and insights from more than 300 senior marketing leaders across the globe.

We compare organizations leading the way in ABM to identify what they’re doing differently, approaches to accelerate top- and bottom-line growth, and how to create a win-win for you and your clients. Plus, a dive into how organizations are leveraging tools like generative AI.

Featuring:

Robert Hollier, Partner at Momentum ITSMA
Jodi Lebow, VP Global Demand Center, Hexagon
David Cotterill, UK & Ireland Country Head and Marketing Director (Europe), Conduent

Register now for insights on how organizations are segmenting and orientating more of their marketing efforts behind priority accounts.

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EY: Scaling ABM for global impact

How can professional services firms scale ABM while maintaining deep client engagement and delivering measurable commercial impact? Oli Hammans and Gabriella Sellers share EY’s approach – smart prioritization, collaboration, and a relentless client-centric focus.

Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

Danny Nail
Global Head of ABM, Salesforce
Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

Keith Pranghofer
Director of Marketing, ISV Partnerships, Microsoft
We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Michael Avis
Senior Director, EMEA Marketing, Oracle
Put simply, Momentum ITSMA's team and process drive incredible impact.

Eric Visser
Head of Ecosystem Sourcing Services, Accenture
Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Vicky Jones
Associate Client Teams Leader, ARUP

Momentum Pulse

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Think bigger with ABM: Driving strategic growth for the future

Going all in on accounts: The new customer-first model

Transforming thought leadership into a client growth lever | Forbes

Lessons learned from Momentum ITSMA's journey with AI

EY: Scaling ABM for global impact

Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Put simply, Momentum ITSMA's team and process drive incredible impact.

Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Momentum Pulse