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Accelerate growth with ABM: Driving profitable growth through value and trust

Date
April 10, 2025 at 9:30 am EDT
Location
Boston, US

Accelerate growth with ABM: Driving profitable growth through value and trust

Date: Thursday, April 10, 2025 | 9.30am-12pm followed by a buffet lunch
Location: Downtown Boston, US

As expectations for profitable growth rise and buyers demand greater value and trust, marketing leaders face increasing pressure to refine their ABM strategies, deepen marketing integration, and expand their efforts to deliver real business results.

  • Alignment is critical – yet 60% of leaders struggle with misalignment across marketing, sales, and customer-facing teams.
  • Technology is a game-changer – a total of 62% of organizations with advanced technology expertise are “extremely account-centric," and 64% of organizations that are “extremely account-centric” see significantly higher ROI from ABM.

Join Momentum ITSMA for a dynamic half-day forum

Discover how aligning go-to-market teams around client needs can fuel sustainable growth, deeper relationships, and greater commercial impact in today’s evolving landscape.

Why attend?

Benchmark your ABM strategy
Gain exclusive insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark, the largest study of its kind, to understand what sets top marketers apart.

Understand how enterprise clients are buying
Explore shifting account dynamics and uncover the sales and marketing strategies that drive real engagement.

Learn from industry leaders
Hear firsthand from Cheryl Caudill on the strategies behind IBM’s ABM success.

See generative AI in action
Discover how generative AI enhances the 7-step ABM process with structured, practical use cases to scale your approach.

Network with your peers
Connect with industry leaders, exchange best practices, and gain actionable insights to drive client-led growth in 2025.

Reserve your spot today!

Fees and Registration

Member
Free
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    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes

    Director of Marketing, Strategic Accounts, Microsoft 

  • Dell grey

    I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call. 

    Elliot Young

    Chief Technology Officer, Dell Technologies

  • Vodafone grey

    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

    Sam Hoyland

    Head of Group Enterprise Marketing, Vodafone

  • Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given Momentum ITSMA's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

    Matt Woodford

    Business Lead, Accenture

  • Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

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