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Accelerate Growth with ABM Through Value and Trust

Account-Based Marketing (ABM) is no longer just a strategy – it’s a critical driver of growth, trust, and competitive advantage. Join us at the Momentum ITSMA Spring Marketing Forum to explore how leading organizations are evolving their ABM programs, embedding a client-centric mindset, and integrating ABM across the marketing ecosystem to drive measurable impact

Accelerate Growth with ABM Through Value and Trust

Date: Thursday, April 10, 2025 | 9.00am-12pm followed by a buffet lunch
Location: 1 Post Office Square (JLL), Boston, US

Register here

As expectations for profitable growth rise and buyers demand greater value and trust, marketing leaders face increasing pressure to refine their ABM strategies, deepen marketing integration, and expand their efforts to deliver real business results.

  • Alignment is critical – yet 60% of leaders struggle with misalignment across marketing, sales, and customer-facing teams.
  • Organizations with advanced expertise are leading the way – 62% identify as “extremely account-centric," and 64% of these companies report significantly higher ROI from ABM.

Join Momentum ITSMA for a dynamic half-day forum

Discover how aligning go-to-market teams around client needs can fuel sustainable growth, deeper relationships, and greater commercial impact in today’s evolving landscape.

Why attend?

Benchmark your ABM strategy
Gain exclusive insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark, the largest study of its kind, to understand what sets top marketers apart.

See generative AI in action
Discover how generative AI enhances the 7-step ABM process with structured, practical use cases to scale your approach.

Understand how enterprise clients are buying
Explore shifting account dynamics and uncover the sales and marketing strategies that drive real engagement.

Learn from industry leaders
Hear firsthand from industry leaders on how ABM is evolving into a scalable, integrated strategy and how organizations are embedding ABM across marketing functions to drive client-centric transformation including:

  • Alisha Lyndon, author of The ABM Effect, host of the Account-Based Marketing podcast, and CEO, Momentum ITSMA
  • Cheryl Caudill, Global Lead, Account-Based Marketing, IBM
  • Katherine Lucas, SVP, Global Client Marketing, State Street
  • Aaron Bean, Principle Consultant, Generative AI Practice, Momentum ITSMA
  • Sarah DeFreitas, Executive Director, Research Practice, Momentum ITSMA

Explore how client insights can integrate marketing 
Discover how client intelligence can be leveraged to refine positioning, enhance campaigns, and align marketing, sales, and customer teams for competitive advantage.

Network with your peers
Connect with industry leaders, exchange best practices, and gain actionable insights to drive client-led growth in 2025.

Reserve your spot today!

Related insights

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  • Oracle grey

    Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware

  • Customer trust is hard won, and easily lost. Having worked firsthand with Momentum ITSMA, Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce

  • I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.

  • Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

    Keith Pranghofer

    Director of Marketing, ISV Partnerships, Microsoft