Accelerate growth with ABM: Driving profitable growth through value and trust
Accelerate growth with ABM: Driving profitable growth through value and trust
Date: Thursday, April 10, 2025 | 9.30am-12pm followed by a buffet lunch
Location: Downtown Boston, US
As expectations for profitable growth rise and buyers demand greater value and trust, marketing leaders face increasing pressure to refine their ABM strategies, deepen marketing integration, and expand their efforts to deliver real business results.
- Alignment is critical – yet 60% of leaders struggle with misalignment across marketing, sales, and customer-facing teams.
- Technology is a game-changer – a total of 62% of organizations with advanced technology expertise are “extremely account-centric," and 64% of organizations that are “extremely account-centric” see significantly higher ROI from ABM.
Join Momentum ITSMA for a dynamic half-day forum
Discover how aligning go-to-market teams around client needs can fuel sustainable growth, deeper relationships, and greater commercial impact in today’s evolving landscape.
Why attend?
Benchmark your ABM strategy
Gain exclusive insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark, the largest study of its kind, to understand what sets top marketers apart.
Understand how enterprise clients are buying
Explore shifting account dynamics and uncover the sales and marketing strategies that drive real engagement.
Learn from industry leaders
Hear firsthand from Cheryl Caudill on the strategies behind IBM’s ABM success.
See generative AI in action
Discover how generative AI enhances the 7-step ABM process with structured, practical use cases to scale your approach.
Network with your peers
Connect with industry leaders, exchange best practices, and gain actionable insights to drive client-led growth in 2025.
Reserve your spot today!
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