Embedding ABM: Next Steps for Market Leadership
Embedding ABM: Next Steps for Market Leadership, the fifth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success and the five ways that ABM leaders stand apart from others to generate more substantial results.
by Momentum ITSMA Staff
December 19, 2021
Through the last two years of pandemic-based disruption, B2B marketers have put even more emphasis on Account-Based Marketing (ABM) as a critical strategy to drive business growth.
Embedding ABM: Next Steps for Market Leadership, the fifth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success and the five ways that ABM leaders stand apart from others to generate more substantial results.
As ABM increasingly becomes business as usual, this essential study provides critical insight into the current state of play with ABM, what’s working for the most effective programs, and the investment priorities required to maximize business impact in 2022.
Read the full report now!
Related Resources
Moving to ABM Maturity
Moving to ABM Maturity, the third annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, demonstrates clearly that the primacy of ABM is for good reason: It works!
Rethinking ABM for the Next Opportunity
Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.